What is branding? Branding is creating a unique name and image for a product or range of products in the consumers’ mind. Branding focuses on influencing the perception of customers as an image or impression is built in the mind of customers. The idea of branding came up when the product itself was not enough in the midst […]
Alexandra, french girl living in Dublin created www.stylindublin.com as a web platform to give tips for young designers on how to set up a business in Dublin, Ireland. She is a Fashion Business Consultant ready to help you in building and growing your fashion business.
Passionate about the business of fashion she believes that business is a state of mind, not a pain. She is there to share that idea amongst all of aspiring fashion entrepreneurs and designers.
You can follow her on her Facebook : Stylindublin
on Twitter : @ Stylindublin
or even drop her an email : email@example.com
Entries by Alexandra
In the first part of my Patagonia case study I went over the company’s history and a brief definition of branding. Now, let’s go over the main concepts of brand visuals, coherence and recognition. Patagonia through Visuals Over time, Patagnia’s logo followed the exact strategy of Yvon Chouinard: stripping off what was not essential. In the beginning, the […]
As a designer you cannot create your label without going through the process of production. Set aside the fun part (the designing part of course!) and think seriously about production. You can have a concept, a design, a brand, but ultimately your success is based on one thing: the product itself. In this two part article I am going to […]
Starting a fashion business will require a lot of investments. You’ll need to find a location for your store of office, you’ll need to source your fabrics, you’ll need to invest in your production, you’ll need to get your products shipped, you’ll need to get a website, etc. You’ll maybe also need to get a […]
On Part 1/3 we studied the basics of the concepts of communications and branding. On part 2/3 we saw the important points to think about for business communications when you are a young designer trying to get yourself out there. Now, what about the direct communications to the customer? When it comes to communicating to […]
In the first part of this series, we discussed the basics of communications and branding. Today we’ll take you through the practical steps to branding your collection. Presence This step is vital in having a place to communicate your existence to fashion followers. Which markets have you chosen and what are you target customers? Presenting […]
Are you a designer with a great collection? Perfect. Now you just need to sell it by using branding and communications; you need to let others know of your amazing designs! This is a three part series aimed at giving emerging designers the top branding and communications tips they need for their businesses. In order […]
Having freshly arrived more than 2 years ago in Dublin, I am proud to consider myself a happy French Dubliner. This new exposure to the Ireland fashion scene led me to discover Irish fashion blogs. This was just one of my first Irish cultural discoveries (in addition to my first pint of Guinness). What I […]
1945, New York city marks the first fashion week in history. Travelling to Europe at this time (especially to Paris) was difficult for people working in the clothing/fashion industry. As a solution to this issue, Eleanor Lambert created the “ Press Week” for fashion designers to unveil their collections. Fashion magazines and fashion buyers were at the front row as […]
We are a team of marketers, strategists and storytellers. We want to empower emerging fashion designers with access to free tips and tools to manage their business. More so, we offer consulting services, webinars and online fashion courses.
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