FAJO is Canada’s leading digital fashion magazine. Started in Canada, the publication is international in Italy, the USA and the UK. Hannah Yakobi, the Editor-In-Chief of FAJO was the main speaker for the Fashion, Business & Beyond event. One of the topics discussed was harnessing the digital space for a brand by explaining the importance of quality photos, shortening links and creating specific hashtags.
Quality photos may sound like an obvious positive brand experience but is often overlooked with small labels. A little effort goes a long way – nobody expects professional imagery for start-ups, but effort is required. Taking quality photos is about promoting the brand, so jeopardizing it with poorly executed photos should be avoided. If a brand is not willing to put effort into displaying pieces, certainly nobody would be interested in investing time or money with the brand. Utilize a historical building, a beach or a park. Ask around for help, photography students or a friend who takes pictures as a past time.
Secondly, shortening links is an easy yet vital part of operating a successful in the digital realm. It’s no surprise that having a digital presence is a necessary part of operating in the twenty-first century. Use it effectively, for Twitter and Facebook, shorten your links. You only have 140 characters on Twitter to sell the brand so there is no room for long links. Give followers something clean and professional to look at. Websites like Bitly or Google URL Shortener are free options to use to shorten links.
Finally, create a memorable and unique hashtag to help followers be able to connect with how others are experiencing the brand. Whether it is campaign specific, or something the brand will use time and time again, a quick search on Twitter will allow you to know how many people – if any – have used the hashtag. It’s an opportunity to own a piece of digital space, if marketed effectively enough it will be instantly recognizable for your brand.
Fashion is a competitive world and these changes in the digital space for your brand are necessary to stay competitive. Take the time, make a plan and dedicate time to learn to make the above three habit. The only thing more exciting than creating the labels next collection is having an engaged audience to motivate and cheer you on along the way.
Guest Blogger: Bhreigh Gillis, Community Manager at Luevo and blogger.
Feature image and Hannah Yakobi photo credits to Fajo magazine.