When it comes to local talent, Toronto does not fall shy of exciting and diverse artists, and Lois Laine, independent fashion designer is no exception. Possessing a precision for architectural elements coupled with feminine subtlety, she began her self-titled eco-friendly line in 2011. Her journey began after having earned a degree in interior designing and spending years studying pattern drafting. Thereafter, she concluded her education in Costume Studies and worked as a freelance designer. With a brief and inspirational trip to India in 2010, Lois’ calling was finally put to rest when she decided to set up shop. Today she is working passionately within her studio walls listening to spiritual music and drinking tea.
[two_third]Where do you draw your inspiration?
Nature and life for sure. You know there is that architectural element and there’s the subtlety. I really love the subtlety of nature and I aim to try to put the scale, like there’s the bigger scale of the sculpture and then there’s the small detail within it. I just love that and the hard with the soft and the shiny with the matte. The first collection is really very light and airy, that was like my first one, so it was like an upward spiral and it was spring and everything had to have this feeling of exalted. That’s how I wanted to feel when I finished it, that there was this sort of delicacy and wonder. There was a woman who had a drawing and I had remembered her stuff, and she did these whimsical drawings and I was like yeah, yeah this is it, this is the whimsy and the lightness and so I actually had her painting up on the wall for most of the collection. With other fashion, I love Annie Thompson, but I also really love minimalist designers as well. I guess I am in between. [/two_third]
[two_third]What does fashion mean to you?
Fashion for me is being aligned with the energy of the time, it’s not my strongest strength. My strength is more in the abstract part of design. I try to blend the two; I research the trends, go to trend forecasting and be watchful. Then I’ll marry them with the more timeless sense of proportion and sculptural shapes. My collections are outside of the trends but they have current elements, which makes them wearable for longer. [/two_third]
For more information on Lois Laine collections please go to the designer’s website: loislaine.com
Guest Blogger: Tiffany D’Souza, tiffanydsouza.com