Is your website mobile friendly? If not, you are missing out on opportunities and here is why.
Did you know that more than 50% of shoppers are now browsing from a mobile device versus from a PC? Also, the rates are increasing in favour of mobile devices such as smartphones and tablets, even when it comes to making purchases. What this means is that brands and retailers are missing out on a great opportunity if their websites are not designed to be mobile friendly, or in other words: your website should have a responsive design.
Now more than ever, having a responsive website is critical to the health of your online presence. On April 21st, 2015 Google released its latest algorithm that will reward those sites that are mobile optimized, and on the other hand “punish” those that are not. The algorithm nicknamed “mobilegeddon” will affect million of websites, and most of those will be small businesses.
How does the “mobilegeddon” work?
According to The Next Web, the algorithm scans your website for responsive design elements, loading times and mobile best practices. If you don’t pass their mobile friendliness test then you can expect to see a 1/3 of your traffic drop. You will also notice that your website won’t rank as high in Google searches on mobile devices (especially if you rely on localized searches such as “fashion designers in Toronto”
So, what can you do?
First step, check if your website is mobile friendly by using Google’s own test tool (click here). Then, if you don’t have the resources to redo your entire site, start with one page at a time in terms of importance. For instance, first optimize your homepage and then move on to subsequent pages.
That being said, redoing your website shouldn’t be a burden and it might even do you good to get a web facelift and keep the look fresh. Our team is ready to help any fashion businesses that are in need of website mobile optimization, and our special packages start at only $1000 for a complete website! As always, don’t hesitate to drop us a line if you have any questions about your web and marketing needs, our advice is always free!