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Jaefields, a look behind the emerging Portland brand

Wookie Fields is the design talent behind ultra cool label Jaefields, a fashion line that looks and feels right. Fields’ Spring/Summer 15 collections walked down the runway this season at Portland Fashion Week and drew many to long for his versatile pieces. The clothing that makes up the Jaefields line comes from a creative thought box of Fields’ background experience in programming and algorithms. He has always been a designer in essence and his foray into apparel and product design shows his well balanced aesthetic.

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The Jaefields collection has an obvious streetstyle aesthetic that is strengthened by its versatility and functionality. Fields has paid attention to the tiniest details from the material to the length of a clothing item to make pieces feel at home on the wearer, and not in a boring way. His ideas are always fresh as the collection translates his evolving taste and ideas gathered from his travels around the world. Any world traveler knows her or himself, and Jaefields is what can make up the contents of a perfect suitcase.

“Fashion is one way of defining your character and you shouldn’t have to sacrifice the comfort for design…From the right material to the right cut, this fall 2014 really accentuates those two words, versatility and functionality. It’s simple and essential for any occasion.”

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Jaefields’ intent is to create unique, stylish and versatile garments with focus on functionality. Each collection is made of carefully curated garment, all originating from Fields’ search for the perfect pieces. Like any other emerging designer, growing the brand and gaining exposure has been a challenge, but the designer is extremely driven and motivated by the process of creating perfect designs which can only bring more success in the future.

Getting to Know Portland Designer Nelli Millard

Being a great fashion designer takes a certain type of person and unique inspiration. Not only do you have to be confident in your designs but you have to be confident in yourself. For Portland, Oregon’s 2013 Designer of the Year, all of this comes naturally to her. 

Her name is Nelli Millard, a Russian born designer that lets her inspiration and love lead her to places many wish they could be. Her love of designing started in Russia as she learned how to sew and design from her mother. 

She brought those valuable lessons and her passion for designing to the U.S and has become one of the best designers you may not have heard of yet. Expect to see and hear more from Millard as her clothing line, Nelli Millard, is becoming one of the hottest in the Northwest. 

Millard’s inspirations for her designs are truly unique and powerful. Whether she is getting her inspirations from a Chinese horoscope or a world famous violinist’s “Euphoria” performance, Millard delivers the perfection that people want to wear.  

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We were fortunate enough to speak with Millard and get inside of that great mind of hers. We thought our readers would love to hear what she has to say almost as much as they’ll love wearing her clothes. 

Luevo: What goals have you accomplished that you are most proud of thus far, when it comes to your label?

Millard: Honestly, I don’t know yet…. Being fashion designer is a hobby for me. I don’t make a goals, I just enjoy what I do.

Luevo:  What is your favorite thing about being a designer? What path would you have followed, had you not become a designer?

Millard:  Being a designer for me is a way to express myself as an artist. It is my favorite hobby of life, which brings me joy and inspiration. My other path in life is very much related with a clothing design. I’m a specialist in the custom garment industry.

Luevo: What do you think has helped you most with your designing to date?

Millard:  I work every day to improve my professional and artistic skills, by self learning new trends and technologies.

Luevo: What obstacles have you had to face and overcome to get where you are today?

Millard:  My biggest obstacle is the market. It’s not easy to be in the competition with big garment corporations with cheap prices.

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Luevo: What inspirations did you draw on to create this collection?

Millard: To create this collection, I draw my inspiration from violin music “Euphoria” performed by World famous violinist Vanessa May.

Luevo: What is the thing that makes all this hard work and effort worth it for you?

Millard: The biggest thing to work for are results: when I see a person wearing my garment, and she looks beautiful, stunning and empowering – that’s the thing worth working for.

Luevo: What was the turning point in your career that made you say “Yes I’ve finally made it”? 

Millard: My career turning point was the day I was recognized as a designer of the year of 2013 in Portland OR, but I think the sky is the limit.

Luevo: How would you describe your process of inspiration? What do you do to keep your ideas fresh and interesting? 

Millard: The process of the creating of new collection is a combination of many things: my vision, prospect, mood, and environment. I can say it’s a sort of meditation form for me.


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Luevo: If you could describe your new collection with one word, what would it be and why? What would you say the overall theme of this collection would be?

Millard:  My new collection “Euphoria” shows my emotional felling combined with happiness and overwhelming sense of contentment.

Luevo: How did you start your design journey?

Millard: Since I was a child I had a pretty good idea of who I wanted to be, because I grew up in a fashion sewing atmosphere. My mom was a professional tailor and I got it from her.

As you can see Millard is not only an inspiration to many future designers, but she in an inspiration to anyone wanting to reach their dreams. She is proof that if you love something enough and are willing to chase your dreams you can achieve them. It also doesn’t hurt to be really good at your craft like Millard. 


Written by Elias Trejo; writer for AskMen, BleacherReport & owner of The Raider Nation Times. 

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