You are a fashion designer and want to grow your brand and ultimately you want to grow your sales. You might think using social media is a good start to spread the word about your brand, and hopefully achieve your sales goals. You are on the right track! Indeed, social media are online tools that can help you grow awareness, connect with people you otherwise could have not and they can help you get closer to your audience.
These are the top 3 social media practices we’ve implemented at Luevo and proved to be successful for us. It led to partnerships, media coverage, and more happy customers.
Social Media Practice #1
LISTEN. Use social media channels to get valuable feedback about your products or services. Your customers will use Twitter, Facebook and other channels to mention and review your products, and even suggest new features.This practice can help you with your product development; it is key to an eCommerce retail business that may lack the face to face interaction with its customers.
Social Media Practice #2
LESS IS MORE. Post valuable information that your fans, readers and potential customers may find useful and less about your own products (self-promotion). Be less promotional, do less product pitching: try to be helpful to others and become a great resource for what they need.
TIP: You can easily test this: post only about your brand and products and you will see no growth in your number of followers or even a drop.
Social media practice #3
MONITOR. You can learn a lot about your market by monitoring industry specialists, your competitors and their customers. Add your business to Google+ communities and join LinkedIn groups, set up Twitter lists and monitor the pulse of your industry.
This article was first published on LinkedIn
Keep in mind that if you make it about them (your customers, your audience), your social media tactics can only have a positive impact on your business. If you need any help with your social media strategy, feel free to connect with me personally and we can talk! We’re also launching a Social Media Guide
, so sign-up to get it first!